Bridging Science and Industry: Communicate with Impact

In early May, a dynamic educational workshop was held as part of the MERIT program, bringing together nearly 20 researchers of various nationalities from seven Central Bohemian institutions, including HiLASE, UCEEB, BIOCEV, and the Institute of Nuclear Physics. Hosted at the Czech University of Life Sciences in Prague, the event provided a valuable platform for scientists to deepen their understanding of how to collaborate effectively with industrial partners and private investors.

Led by Andrew Hladký, a consultant in the commercialization of scientific innovations from IP Lab Ventures, the workshop focused on translating research into real-world impact. Hladký brought international expertise and practical insights on how researchers can better navigate the interface between academia and industry.

Participants explored several fundamental principles that can significantly boost their chances of successful industry collaboration:

• Technology ≠ Product: A breakthrough technology does not automatically equate to a marketable product. Understanding the distinction is key to commercial success.
• Focus on impact, not specs: Industrial partners care about benefits and outcomes, not just the technical specifications. Communicating the “why” matters more than the “how.”
• Know your audience: Whether addressing a start-up or a corporation, researchers learned how to identify the right type of industry contact and tailor their approach accordingly.
• Ask, don’t assume: Building partnerships starts with asking potential collaborators about their real needs. This not only generates valid research challenges but also lays the foundation for trust and future cooperation.
• Academic Spin-offs ree rare in Czechia: The Czech Republic sees a very low number of academic spin-offs each year. Strengthening this ecosystem is a shared goal of the MERIT program and partners like SIC. Countries like the US and UK offer inspirational models to follow.

The workshop was not only theoretical but also practical. Participants had the opportunity to step into the shoes of entrepreneurs and business developers through interactive exercises:

• From 1 minute to 3 seconds: Researchers practiced presenting themselves and their work in just one minute and even in as little as 3 seconds. This quick impact is crucial in high-stakes business environments.
• Crafting a Unique Selling Point (USP): Attendees worked on articulating what makes their technology stand out in a crowded market.
• Investor Pitch Training: The creation of investor-ready pitch decks gave scientists tools to communicate their innovations in a way that resonates with funders.

The event also included a guided tour of the university’s campus, with a special visit to the newly opened Pavilion of Environmental Studies, an inspiring backdrop that reflects the potential of applied research in addressing global challenges.